Analytics & Tracking

Stop guessing. Start measuring.

Half of all GA4 installations are misconfigured. Your attribution model is probably wrong. We fix both so you can finally trust the numbers.

The problem

Your GA4 is collecting data, but the events are wrong, conversions are double-counted, and ecommerce tracking is half-configured.

Last-click attribution gives all the credit to the final touchpoint. You have no idea which channels actually drive revenue.

Ad blockers and iOS privacy changes are eating 30-40% of your conversion data. Your Meta and Google reports do not match Shopify.

You are making budget decisions based on data that is lying to you. Every day the problem compounds.

What we fix

Setup

GA4 audit and configuration

Proper events, conversions, ecommerce tracking. We fix the 47 things your developer got wrong when they copy-pasted the tag.

Multi-touch attribution

Understand the real customer journey, not last-click. See which channels actually drive revenue and which just take credit.

Server-side tracking

First-party data collection that survives iOS privacy changes. Stop losing 30-40% of your conversion data to ad blockers.

Ongoing

Revenue dashboards

Real-time revenue, ROAS, CAC, LTV in one place. Not vanity metrics. Not 47 tabs of spreadsheets nobody opens.

Ad platform reconciliation

Match Meta and Google reporting to actual Shopify revenue. Find the gap between what platforms claim and what your bank account shows.

Monthly strategy reviews

Data-driven recommendations, not opinions. Every month we show you what changed, why, and what to do about it.

0% of GA4 installations misconfigured
0% of stores have no Meta Pixel configured

What bad tracking looks like

Before

  • GA4 events firing but not linked to conversions
  • Meta reports 120 conversions, Shopify shows 73
  • No server-side tracking, losing 35% of data
  • Budget decisions based on wrong ROAS numbers
  • No idea which channel actually drives sales

After

  • Every event mapped to actual revenue
  • Platform and Shopify numbers reconciled within 5%
  • Server-side tracking captures 95%+ of conversions
  • Real-time dashboard showing true ROAS by channel
  • Budget allocation driven by verified data
Case Study

EUR 53K

Spent on ads with zero conversion tracking. No pixel, no GA4 goals, no attribution. We found it during a free audit.

Read the full case study

Included in all plans

Everything you need to trust your data

  • Full GA4 audit and reconfiguration
  • Server-side tracking setup
  • Multi-touch attribution modelling
  • Real-time revenue dashboards
  • Ad platform reconciliation
  • Monthly strategy reviews

Lite plan: one-time audit and setup. Growth and above: ongoing management, dashboards, and monthly reviews.

Get Your Free Audit

Check your tracking setup

Enter your domain. We will tell you what is broken and what it is costing you.

Takes 30 seconds. We check your public footprint - no logins needed.